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Privacy Policy

Last Updated : 01/04/2026

1. Introduction

  • This Privacy Policy describes how Bhikipur Fashion (“we”, “us”, or “our”) collects, uses, and shares information about you when you visit or make a purchase from our website.
  • This policy is compliant with the Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (SPDI Rules).
  • By using our website, you consent to the collection and use of your information as described in this Privacy Policy.

2. Information We Collect

Personal Information You Provide

  • Name, email address, phone number, and billing/shipping address when you place an order or create an account.
  • Payment information (processed securely via our payment gateway; we do not store card details on our servers).
  • Communications you send us, including support queries and product reviews.

Information Collected Automatically

  • Device information, IP address, browser type, and operating system.
  • Pages visited, time spent on pages, and referring URLs via cookies and analytics tools (e.g., Google Analytics).

3. How We Use Your Information

  • To process and fulfill your orders, including sending order confirmations, shipping updates, and delivery notifications.
  • To manage your account and provide customer support.
  • To send you promotional emails and offers — only if you have opted in. You may unsubscribe at any time.
  • To improve our website, product offerings, and overall shopping experience using aggregated analytics data.
  • To comply with applicable legal obligations under Indian law.

4. Sharing of Information

  • We do not sell, trade, or rent your personal information to third parties.
  • We share your data only with trusted service providers who assist in operating our website and fulfilling orders — such as payment gateways (e.g., Razorpay) and logistics/courier partners — strictly for order execution purposes.
  • We may disclose your information if required to do so by law or in response to valid requests by Indian public authorities (e.g., a court order or government agency).

5. Cookies Policy

  • Our website uses cookies to enhance your browsing experience, remember your cart items, and analyze site traffic.
  • You may disable cookies through your browser settings; however, this may affect certain features of the website such as the shopping cart.
  • We use third-party cookies from Google Analytics to understand website usage patterns. These cookies do not identify you personally.

6. Data Security

  • We implement reasonable security practices and procedures as mandated under the IT (SPDI) Rules, 2011 to protect your personal data from unauthorized access, alteration, or disclosure.
  • All transactions on our website are encrypted using SSL (Secure Socket Layer) technology.
  • However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security of your data.

7. Your Rights

  • You have the right to access, correct, or request deletion of your personal information held by us at any time.
  • You may withdraw consent for marketing communications at any time by clicking the “Unsubscribe” link in any of our emails.
  • To exercise any of these rights, please contact us at: care@bhikipur-fashion.com

8. Third-Party Links

  • Our website may contain links to third-party websites (e.g., social media platforms, payment gateways). We are not responsible for the privacy practices of those sites.
  • We encourage you to read the privacy policy of every website you visit.

9. Children’s Privacy

  • Our website is not directed to individuals under the age of 18. We do not knowingly collect personal information from minors.
  • If you believe a minor has provided us with personal information, please contact us immediately so we can delete it.

10. Changes to This Policy

  • We reserve the right to update this Privacy Policy at any time. The revised policy will be posted on this page with an updated “Last Updated” date.
  • Continued use of our website after any changes constitutes your acceptance of the revised Privacy Policy.